May 2, 2017
Tips For Creating a Stand Out Home Show Booth
by The Jenkins Team in Home Shows
Our home show experts detail what you need to know about making your home show booth stand out from your competitors.
Home shows offer an excellent opportunity to promote your business and get the word out, but they can also come with their own pitfalls in terms of brand image. Small business owners are often at a loss when it comes to showcasing their brand at a home show. How should I set up my home show booth? What items do I display? How is my brand going to be recognized and received? These are all questions that need to be answered if you’re going to put your best foot forward and have a successful home show.
The first step to planning your booth is to consider the home show you will be exhibiting in.
What size is your booth at the show?
What size display table will you have at your disposal?
Will you have a wall space included in your booth for a logo display or other promotional information?
Will there be electrical provided?
Another great question to ask is what type of visitors typically attend this home show. You may have to get in touch with the show organizers for this information or try to find information from a previous show online.
Once you know what you have to work with and who you need to appeal to, you can begin planning the actual setup of your booth.
Your Home Show Booth Needs To Stand Out
This concept is elementary, but it is often easier said than done. Your competitors will have the same idea and you will be competing for the attention of your target audience.
Tips for an Organized Display Table
Generally, your display table will be your major tool in attracting visitors. Keep your display table well organized and pleasing to the eye. Simple things can make a huge difference – such as using a tablecloth that matches your brand colours and catches the eye or showcasing your best product front and center stage. Another good rule is to arrange the display table in levels. This means larger items in back and smaller in front.
Use a Custom Presentation Board
Using a custom-made presentation board that stands alone in front, or off to one side of your booth can add an extra element of intrigue. This board should contain some visual media, your brand name, your logo and it should proudly display the benefits your brand offers to consumers.
Display Your Brand
You want your brand name and logo to be associated with your display booth. Create a large template of your logo and brand name that can be hung inside your booth, usually behind your displays. This doesn’t need to be extremely fancy, but it should be big and stand out.
Make Sure Your Audience Remembers You
Your audience has a lot to take in during their time at a home show. They are being bombarded left and right by advertising and marketing efforts of all shapes and sizes. They may genuinely love your product or brand but 100 feet down the aisle they may forget about you. In this case, all your best efforts may be going to waste through no real fault of your own. You can combat this forgetfulness through:
Having something that visitors can take home with them is a great way to make sure they wont forget about you. Fancy is not required – items such as pens, stickers, fridge magnets, business cards or brochures can go a long way. Data loaded and branded USB keys are also a great modern idea. Some exhibitors have had great success including a food item such as cookies, breath mints or bottled water with the company logo on it in their display giveaways.
Add excitement to your home show exhibit by offering a draw prize. Visitors fill out some sort of form and are entered into a prize draw at the end of the show. The prize can be a coupon, gift certificate or an item from your catalogue etc. This is completely up to you. Spending some effort and resources on this giveaway will not only get your audience to remember you but is also a great way to collect market data and valuable information about your potential customers. This enables targeted advertising and follow-up contacts later on.
Showcase Your Work
Make sure you are able to show your audience what your business is all about – visually and not just verbally. If you make furniture, have a couple of pieces with you in your booth or have a digital slide show or photo album to browse through. Customers don’t want to hear about how good you are at what you do, they want proof!
The Human Element
Interacting with your audience is a very important part of a successful home show booth. Potential customers will have questions about your products, services and your company that can’t be correctly answered through media. It is vital that a knowledgeable representative is available to chat at all times. This means that your booth is best operated by more than one person in case someone needs to take a break. We recommend not crowding your booth but standing off to one side so that your brand has the space to speak for itself. Always be friendly, easy to approach, ready to engage with your audience so they feel welcome and most importantly – have some fun yourself!
It is important to remember that every home show is different and so is every business. What works for some, may not work for others, but generally speaking, the guidelines we’ve provided can put you on the right track for home show success. Remember – creativity, imagination, and customization can go a long way to creating a stand out presentation. We wish you all the best of luck in your next home show exhibition.